Dr Pepper
May 2007
Dr Pepper, MTV and Epic musical group Cartel teamed up for an innovative look into the musical genius involved in writing a hit album. To accomplish this, they contracted Code and Theory, a firm in NYC and my day job, to design and program a site that could handle the intense media and public attention caused by Band in a Bubble. That’s right, they locked Cartel in a giant bubble located on NYC’s Pier 54 on the Hudson River. Music and Dr Pepper lovers were encouraged to visit the pier 24/7 to watch Cartel at work and play. But for those who couldn’t make it to the actual bubble - there were 24 hour live feed web cams, a news blog, fan message boards, user uploaded content (audio, picture and video), commenting, polls, schedules, and of course Dr Pepper cap code redemption for prizes, as well as a band blog - all of which were coordinated by Code and Theory. I had the pleasure of working exclusively on this project from start to finish, handling everything from site programming to web cam set up and maintenance. The unlimited Dr Pepper provided was definitely an added perk!
–This project ran from May until October 2007–